NFC Gaining Steam in the United States
Monday, January 16, 2012 at 8:15AM
I have been following the news out of this year's Consumer Electronics Show in Las Vegas. One of the technologies that have been getting some press is the area of mobile payments and near field communications (NFC for us tech types).
I have been making statements for some time now that I think mobile payments and NFC are going to gain traction in the US in 2012, and it sounds like I might be right. Thanks to Moneto, the adoption of NFC for use as a payment platform may accelerate due to the fact that the consumer does not have to buy a new phone in order to use it.
Moneto is actually a service from DeviceFidelity and Spring Card Systems that uses a microSD card, embedded with NFC technology to enable any phone to act as a mobile wallet. Any Android phone or table that supports microSD can use the NFC enabled card. Android users of Moneto are also required to place a sticker on the battery, underneath the cover, in order to assist the NFC signal. Consumers will be able to buy Moneto is a few months for $30.
iPhone users are not left out either. Moneto has released an iPhone case, which fits all iPhone models, that has an embedded NFC chip in it. The case is available now for $80, with $10 in preloaded funds.
This services works with the MasterCard PayPass service and comes with a prepaid MasterCard for the consumer to reload funds onto. In addition, Moneto will also work with Google Wallet, and the forthcoming Isis service, which is a carrier and credit card sponsored NFC service due out later this year.
So what’s the big deal? This is the first service and device that will permit users to start using NFC and mobile payments without having to make a new investment in a phone, change carriers, or sign a new service agreement with the existing carrier. As NFC continues to gain steam here in the US, Moneto is well positioned to further strengthen the NFC based mobile payments market here in the US.
Banking,
Mobile Payments,
NFC in
Business,
Information Technology